Sensational headlines aside (I love them I'll admit it), it's critically important to define the amount of time your product's users have to use your application when designing for them.
If I've learned one great lesson from designing for various front office groups at banks (Traders, Salespeople, Researchers, Assistants / Administrators, etc.) is that time is critically important. It may sound simple enough, but it's crucial (as is taking into account the users' attention span). This doesn't just apply to enterprise however, knowing the time your users are willing to commit to clicking around, trying new things in your app, how quickly they could get frustrated etc. is extremely important. Read More